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Banned tiktok4/14/2023 The businesses joined TikTok as it continued to grow in popularity, especially among Gen Z, making it more appealing to brands seeking the attention of younger demographics.Īt the same time, questions remain about data privacy on TikTok - a major issue at the center of the legislative interest. Previous interest banning TikTok during the Trump administration had marketers worried, but the ban did not come to fruition.ĭespite the legislative interest in curbing the app’s growth in the U.S., TikTok saw a surge of small businesses users in 2022 who used the app alongside creators and influencers who had built their followings on the platform already. This push to potentially ban TikTok is the latest move by the U.S. And this month, New Jersey and Ohio will join 12 other states in banning the use of the popular video app on government-owned and managed devices. Federal legislation prohibiting government employees from using TikTok on government-owned devices and computer networks has gained traction in recent months.
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